Introduction:  He serves as the foreign associate Dean of SWUFE-UD Institute of Data Science and senior associate Dean of Faculty in the Alfred Lerner College of Business and Economics, University of Delaware. He is a professor of marketing in the Department of Business Administration at the University of Delaware. He received his Ph.D. in marketing at Virginia Tech.

Responsibilities: Relationship Building between SWUFE and UD, UD Teaching and Quality Assurance, UD Faculty Development.

Title:  Professor

Discipline:  Marketing

Email:  [email protected]

Education

• DOCTOR OF PHILOSOPHY, 1992, Virginia Tech

-Major Field: Marketing

-Minor Field: Econometrics/Statistics

• MASTER OF BUSINESS ADMINISTRATION, 1988, Radford University

• BACHELOR OF SCIENCE, 1987, Radford University

-Major Field: Marketing

-Minor Field: Mathematics

Academic Appointments

• ASSOCIATE DEAN, FACULTY, ACCREDITATION, AND INTERNATIONAL PROGRAMS, Lerner College of Business & Economics, University of Delaware, current.

• DEPUTY DEAN, Lerner College of Business & Economics, University of Delaware, 2009-2015.

• INTERIM DEAN, Lerner College of Business & Economics, University of Delaware, April 2011-September 2011.

• CHAIR, Department of Business Administration, University of Delaware, 2006-2011

• PROFESSOR OF MARKETING, University of Delaware, 2006-current

• ROBERT S. GREER, SR., PROFESSOR OF BUSINESS ADMINISTRATION, Louisiana State University,2003-2006;  responsibilities include director of PhD program in Marketing

• ASSOCIATE PROFESSOR, University of Delaware, 1998-2003

• ASSISTANT PROFESSOR, University of Delaware, 1992-1998

Specialty & Achievement

Teaching Interests

His teaching interests are in the areas of marketing research, statistics and business consulting.

Research Interests

His research interests include the statistical modeling of consumer perceptions, preferences and choices. His research has been published in such top academic journals as the Journal of Marketing Research, Marketing Science, Management Science, and the Journal of Business and Economic Statistics.